MINORITEES IS RELOADING
Nine years ago, people from all walks of life started falling in love with Minoritees.
Minoritees revolutionized the way we look at, and break down, stereotypes by giving the world a candid and clever way of wearing their heart on their sleeve.
Born from the streets of New York City, Minoritees represents the voice of a generation that is as multi-cultural and unique as The Big Apple herself.
Worn by the likes of Janet Jackson, Denzel Washington, P!nk, RuPaul, and Shakira to name a few, the Minoritees brand started by reclaiming the iconic image of an afro-pick to symbolize freedom and strength no matter what race, gender or religion you identify with.
Like any road worth travelling, Minoritees has seen its ups and downs.
We’ve grown from street fairs to Macy’s stores and beyond, always representing the strength, individuality and pride that make up our fan base.
Minoritees braved some super-storms, barely surviving an economic meltdown which resulting in the loss of jobs, substantial revenue due to the closing of stores and vendors which financially crippled the company and its operations.
And so, after much soul searching by it’s founder and encouragement from it’s loyal fan base; In 2013, we’re renewing our commitment to you by going back to basics with clothing, products and a lifestyle that is as loud, proud and fearless as you are.
We ask for your participation and support by spreading the word about our re-birth and by participating in our incentive-driven Kickstarter campaign that will help with our re-launch. We promise you with utmost certainty a renewal of focus and commitment to customer service and appreciation and a quality product.
Expect a brand new website launch in Memorial Day 2013, new designs, a streamlined quality line of apparel and lifestyle products, sleek new packaging, limited editions re-issues of classic Minoritees collections and a robust integration of multi-format social networking.
So thank you, for making the past nine years the adventure of a lifetime. We look forward to celebrating new victories and overcoming new challenges with you, as we reboot from scratch with little more than our heart, vision and a legacy to preserve and enhance.